Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

DRIVING THE MESSAGE HOME: MOTORSPORTS MEANS BUSINESS

DOES YOUR BUSINESS NEED A TUNE-UP?

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go to source for all the latest parts and services to enhance your customers’ motorsports programs.

INDUSTRY INSIGHTS JACK IRVING • Toyota Racing Development has become entrenched in American motorsports. General Manager Jack Irving describes the division’s current focus, why its driver development program remains the flagship example, and the need to attract personnel into racing beyond the race track.

FOR THE LONG HAUL • SOUND ADVICE FROM TRAILER SUPPLIERS TO HELP RACERS GET THE CORRECT RACE TRAILER THE FIRST TIME.

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2025 TRAILER EXHIBITORS

TRAILER GUIDE

READY, SET!!… • USE THESE HELPFUL TIPS TO FINALIZE YOUR PLANS TO GET THE MOST FROM DECEMBER’S PRI SHOW.

REGISTER TODAY! • DON’T MISS OUT ON THE 3 BIGGEST DAYS IN MOTORSPORTS

CONNECTING ROD LONGEVITY • SUPPLIERS SHARE THEIR BEST ADVICE TO RACERS AND ENGINE BUILDERS REGARDING LONGER LASTING CONNECTING RODS THAT CAN WITHSTAND THE RIGORS OF RACING AND BE REPLACED LESS OFTEN.

IT’S OK TO OVERBUILD

3D-PRINTED RODS

Pontiac’s Mystique LIVES ON • DESPITE 2009 BEING THE LAST MODEL YEAR FOR PONTIAC, THIS CHERISHED GM BRAND LIVES ON AT DRAG STRIPS ACROSS THE US DUE TO A GENERATIONAL LOYALTY THAT IS STILL PREVALENT TODAY.

MOTOR CITY’S COLD WAR: THE SILENT AGREEMENTS BEFORE THE STREETS SHOOK

AVOIDING VALVETRAIN FAILURES • BUILDING A BULLETPROOF RACING VALVETRAIN REQUIRES ATTENTION TO MANY MOVING PARTS.

PROVING GROUNDS • WHY OEs GO ALL-OUT FOR OFF-ROAD RACING, AND THE BENEFITS IT BRINGS THEM.

TITLE CONTENDERS • INSIDE THE OEM ARMS RACE THAT IS POWERING THE RISE OF UTVs AS FACTORY-BACKED DESERT DOMINATORS.

RALLY ON • RALLY MAY BE ONE OF AMERICA’S BEST KEPT MOTORSPORTS SECRETS, BUT THAT COULD SOON CHANGE WITH BIG PLANS ON THE HORIZON.

JUSTIFYING THE NUMBERS

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS